Should My Wannabe Influencer Pal Cease Using Me for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of a decade, she, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our relationship.

Being highly outgoing, she feels the need to document everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when other people see her performing for the camera – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes I'm captured while dining, or just accompanying her. Later, I appear on her Instagram later, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Often I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our friendship has turned into me being her free crew. She has the means to employ someone if she wanted professional shots. When I brought up my unease about the situation, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest assisting her make content.

I’m grateful that Marielle has supported me with my design career, but I resist our friendship to become just a ledger of favours. I don't believe she's insincere or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. It's crucial her to understand that our 10-year friendship still has limits. I love spending time with her, but I also want to enjoy it without being filmed, altered, or posted for an audience. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I hope my friend to see that the content we produce together can get us an opportunity.

I love creating videos. It's more than a hobby; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on TikTok who execute that style of casual, DIY content creation.

Creating content is my interpretation of engaging with life: observing the nuances, sharing them with an audience that appreciates the craft behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my way of sharing opportunities, providing her a opportunity to witness exclusive moments that could help her professional path too. That’s not leverage, it’s just being realistic.

I would take her to these events even if she didn’t help me, but I desire her to see what the content we make together can achieve: an opening. I understand not all people enjoys being filmed, but sometimes unplanned moments is what makes content genuine. Appearing on video occasionally is an inherent aspect of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my private videographer, but companions support one another in minor capacities. I thought recording a short video now and then would be enjoyable for her. Innovation thrives in collaboration, and having Beth around makes projects energetic and enjoyable. I never force her to participate in anything, and I’d never intentionally humiliate her. But creating content jointly sometimes is part of how I document our time together.

I value our friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before filming, and steering clear of shots that might make her self-conscious.

This isn’t about control, it’s about sharing my world while still respecting hers. Clearly content creation is not a replacement for real connection: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is content. She needs to respect Beth’s privacy.
Another reader, 26

Marielle might love producing videos and displaying her life publicly, but it isn't for everyone. It’s nice she has helped her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It sounds like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Foster some authentic memories, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she’s working. Each appears unsure as to where the line is. The solution lies not in trying to alter one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: has she been over-exposing their friendship?

Andrea Sanford
Andrea Sanford

A seasoned sports analyst with over a decade of experience in predictive modeling and betting strategy development.